Vaara
An athleisure brand that aims to transform and develop multifunctional womenswear.
Founded by Tatiana Korsakova, Vaara designs collections that seek to transcend the traditional ideas of athleisure.
Partners
- Shopify plus
- Vervaunt
- Foursixty
Awards
Recognitions
- Awwwards Honorable Mention
(1) Challenge
Limesharp was commissioned to deliver a re-imagined, brand-led commerce experience that leveraged Shopify 2.0 features. Strong emphasis was placed on a creatively driven, unique site that was highly performant.
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(2) Strategy & Approach
Our design process aimed to enhance product discovery by showcasing the brand's small, versatile collections in unique ways to boost visibility and appeal. We focused on user-generated content (UGC) and outfitting, with founder Tatiana Korsakova's substantial Instagram following playing a crucial role in providing style advice and inspiration.
(3) Final Experience
Simply stunning. The re-imagined Vaara store epitomises minimalist elegance, offering an online shopping experience that seamlessly integrates high-quality products with sophisticated design and captivating interactive features.
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The introduction of Shopify 2.0 has significantly enhanced the brand's ability to enrich the shopping experience with engaging content.
Vaara's online store seamlessly integrates improved theme architecture, flexible sections and enhanced metafields, facilitating curated shoppable edits, dynamic outfitting and immersive user experiences.
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Performance was a top priority throughout the project's development and post-launch phases to guarantee the implementation of new features and functionalities did not compromise frontend speed.
As a result, the site successfully meets Core Web Vitals standards on both mobile and desktop platforms across all critical pages, leading to enhanced customer satisfaction and increased visibility in search engine results.
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