Serena Bute
Luxury clothing brand made in natural, sustainable fabrics built around ease, comfort & versatility with an emphasis on clean lines, effortless style.
Partners
- Shopify plus
Challenge
Limesharp were commissioned to deliver a re-imagined, brand led commerce experience that leveraged Shopify 2.0 features. Bringing a chic, consistent and sophisticated aesthetic was part of the key objectives for the project.
)
Strategy & Approach
Through our customer research and insights project we found the Serena Bute customer wanted style advice & guidance throughout their journey. The brand prides itself on their personalised styling service which was actively highlighted in the shopping experience.
We focussed on surfacing size, fit, material & sustainability information whilst ensuring photography and video assets could immerse the customer in the luxurious product.
Final Experience
Serena Bute has garnered a following among fashion-forward individuals who appreciate understated luxury and timeless style. The design work has allowed the brand to reflect these values for their digital store whilst bringing greater technical flexibility within Shopify across merchandising and storytelling.
)
)
)
)
The release of Shopify 2.0 has brought greater flexibility for brands to enhance the shopping experience with rich content. The improved theme architecture, flexible sections, and enhanced metafields were incorporated into Serena Bute's online store, allowing for engaging editorial content that resonates with their customers.
)
)
)
)
)
During discovery workshops, outfitting was identified as a key way for Serena Bute to increase AOV, enhance customer experience, and improve product visibility. A manual, tailored merchandising strategy for outfitting was chosen to ensure authenticity and build brand loyalty.
)
)
)
)
)