La Perla
Femininity in the purest state, La Perla continues to shape women's desires, and interprets its collections with a creative sensitivity at the highest level of elegance and style.
Released
Challenge
Limesharp was commissioned to reimagine how La Perla could break out from a typical digital commerce product page and transition to a digital experience that focusses on storytelling and taking the customer on a journey through each collection.
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Strategy & Approach
Buying La Perla lingerie is an indulgent, luxurious experience. Our objective was to mirror the experience a customer has in-store, where they can see, feel and touch the delicate pieces. One of the key ways we achieved this was to change the hierarchy of imagery on the page, championing the lifestyle collection photography and using flat shots to accompany.
Final Experience
Designed to be treasured, we introduced brave typography, subtle animations and beautiful hand-drawn illustrations that combine on the page, highlighting the craftsmanship and detail of every collection.
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