G.F Smith
For over a 135 years, G . F Smith has made and curated the world’s finest, most distinctive papers.
The brand works in partnership with creatives, designers and specialists, providing the foundations for those that seek to create.
Partners
- Adobe Commerce
- Klevu
Awards
Recognitions
- Festival of Discovery Best UX
Challenge
G . F Smith is the industry leader when it comes to beautifully crafted, premium paper, and designers across the globe will undoubtedly have the Collection Book within arms' reach.
What started as a mobile app to support the new Collection Book launch quickly progressed into a multi-faceted digital transformation project.
Brands, stores, experiential sites and systems were scattered across the G . F Smith ecosphere. Limesharp was commissioned to scope, build and execute the digital strategy using Magento 2 as the core platform.
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Long-term Partnership
We have had a close relationship with G . F Smith for over five years, supporting its Magento 1 store and building a multitude of experiential sites, and loving the challenges along the way. G . F Smith is not a typical retail brand, its product is highly complex and requires an entirely different mindset when approaching its projects.
Final Experience
Designed for designers. Digital commerce but not how you know it. Using our headless tech stack allowed us to really push the limits of what was possible given the design restrictions of Magento. We have have delivered a scalable platform for growth that continues to innovate and showcase the world of G . F Smith.
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One of the key objectives for the new site was not only to introduce papers to G . F Smith's customers but also to inspire and educate them about the endless possibilities when working with G . F Smith paper. Throughout the customer journey, projects and information are highlighted to fulfil this objective.
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The Paper Bank was born to help designers find inspiration through various mediums across the site. Users can save products, social content and articles in their personalised boards to use on whatever project they may be embarking on. The ability to add all papers as samples into their bag for delivery is an incredibly powerful and bespoke tool for G . F Smith.
Limesharp built a custom analytics suite so the paper consultants can offer informed, expert advice when helping customers specify their projects.
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