Christopher Ward
British luxury watch brand Christopher Ward combines British design with Swiss craftsmanship at accessible prices. The brands designs reflect clean, classic, and elegant aesthetic, with modern twists on traditional styles.
Partners
- Klaviyo
Released
Discovery Phase
The project kicked off with a comprehensive Discovery phase, where we engaged in thorough customer research, surveys, and usability studies utilising tools like User Brain. Our goal was to extract actionable insights into customer behaviour, preferences, and pain points. This research illuminated critical customer segments, touch points, and opportunities for personalised engagement.
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CRM Platform Selection
Building on our insights, we helped Christopher Ward identify and select Klaviyo as their ideal CRM platform. With its powerful capabilities in segmentation, automation, and data analytics, Klaviyo emerged as the perfect solution for the requirements. Our team ensured a seamless integration, fully optimising the platform to align with the project goals.
Design & Implementation Phase
In the subsequent phase, we focused on redesigning the look and feel of Christopher Ward's CRM communications. This included the creation of visually compelling, brand-aligned email templates for both campaigns and triggered email flows. Each template was meticulously designed to resonate with the luxury brand's aesthetic while driving engagement through clear, persuasive messaging.
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Moving forward, we will develop a series of sophisticated automation flows within Klaviyo, designed to guide customers through every stage of their journey—from onboarding and product recommendations to post-purchase follow-ups and re-engagement campaigns. These automated flows will be tailored to deliver the right message at the right time, ensuring that each customer receives a highly personalised experience. o continuously enhance performance, we plan to implement a rigorous A/B testing strategy.
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As the project progresses, we will closely monitor key performance indicators (KPIs) to measure the effectiveness of the new CRM strategy. Early results are expected to show promising improvements in customer engagement and email open rates. We are confident that the continued optimisation and scaling of these efforts will yield significant long-term benefits for Christopher Ward.
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