Limesharp and Paul Smith were honoured at the 2026 D&AD Awards, receiving nominations in two categories: Digital Experience and New Brand Identity and the project went on to win a Wood Pencil in both categories.
)
Discover more
- case study
)
Paul Smith →
A British fashion icon with an unmistakable point of view, playful, eclectic and endlessly curious. Paul Smith has been finding inspiration in the everyday since 1970, and turning it into something extraordinary.
- case study
)
Creed Scent Finder →
The House of Creed is synonymous with rare ingredients, artisanal craft & timeless luxury. We partnered with the brand to create a bespoke fragrance finder that brings the intimacy and refinement of the in-store experience into the digital space.
- case study
)
Collectors Club →
Limesharp have partnered with the Paul Smith team to take this from concept to delivery – creating a loyalty programme that feels unmistakably Paul Smith: playful, curious and full of the unexpected.
- case study
)
Ellis Brigham →
Ellis Brigham has been a cornerstone of the UK’s outdoor retail scene for over 90 years, with 25 stores nationwide offering premium brands like Patagonia, Arc’teryx, Norrona, and Atomic.
- case study
)
Nobody's Child →
A responsibly driven, fast-growing, award-winning fashion brand who are on a mission to bring beautiful clothes to every woman, everywhere, without costing the Earth.
- case study
)
The snowboard Asylum →
The Snowboard Asylum has been a cornerstone of UK snowboarding for over 35 years and is proud to be the number 1 independent snowboarding store in the UK.
- case study
Paul Smith →
A British fashion icon with an unmistakable point of view, playful, eclectic and endlessly curious. Paul Smith has been finding inspiration in the everyday since 1970, and turning it into something extraordinary.
- case study
Creed Scent Finder →
The House of Creed is synonymous with rare ingredients, artisanal craft & timeless luxury. We partnered with the brand to create a bespoke fragrance finder that brings the intimacy and refinement of the in-store experience into the digital space.
- case study
Collectors Club →
Limesharp have partnered with the Paul Smith team to take this from concept to delivery – creating a loyalty programme that feels unmistakably Paul Smith: playful, curious and full of the unexpected.
- case study
Ellis Brigham →
Ellis Brigham has been a cornerstone of the UK’s outdoor retail scene for over 90 years, with 25 stores nationwide offering premium brands like Patagonia, Arc’teryx, Norrona, and Atomic.
)
)
)
)
)
)
)
)